BRANDING & STRATEGY
“Your brand should make people care”
Spend your marketing dollars getting noticed,
create a movement of understanding that makes people prefer you over any of the competition.
“However beautiful the strategy,
you should occasionally
look at the results.”
Strategy is just another word for tactic, which is just another word for kicking ass. Are you going to kick some ass today?
We look at the workings of your brand and using our unique BRANDSTORMING sessions get to the root of what makes your business tick and stick. As a team we analyze your target audience, review your marketing materials and make sure your brand is operating on all cylinders. We look for the human truths that define your industry and harness these thoughts to engage your audience with a preference for you. We also search for your inherent brand differentiators and look for your USP (unique selling proposition). The result is a strategy for your brand that works to resonate with your desired audience and hold all your marketing together in a cohesive, single-minded manner.
After all, if you don't know what your brand stands for how can
“Think of your Brand as the sun, and your marketing as planets revolving around it. Is your sun glowing on ALL your materials? ”
The Brand Universe
Before we write a word or create an image, we ask:
What does your brand stand for? What makes you unique? Why should your customers care? If you can answer these questions you have the basis of the core of your brand.
The very "Sun" in your Brand Universe, and like the analogy suggests, that glowing core has an effect on every one of your planets or elements in your marketing mix.