August 17, 2016

What happened to dandruff? Did I miss the “dandruff eradicated” e-mail?

I ask this because I realized today that we NEVER hear about it anymore.          

It was not too long ago every other commercial was about the stuff.  Head and Shoulders where di...

August 17, 2016

Never underestimate the power of spying.

I learned this a few years back when I had been invited to talk and present to the (infamous) Sergio Zyman,  head bottle-washer for Coca Cola. I was working at Leo Burnett and just completed a terrific campaign with my Art Direc...

July 8, 2016

Most businesses have standard procedures and norms that define their industry. Take the world of banking. Most banks basically sell the same products; customer service, CD rates, online banking and so on, much of the industry’s marketing is geared toward selling what e...

June 14, 2016

Once upon a time there was a brand …

Another way to make your marketing “ring true” with your audience is to wrap it up with insightful storytelling. It is a fact that people will remember whole chapters of information in the form of a well told story, rather than a dul...

May 13, 2016

Understanding your customer is key to your brand’s success. If you recognize the human truths behind why people want to buy your products, you can go a long way to making your brand relevant to them, and therefore, extremely desired.

When companies simply “sell stuff” t...

April 5, 2016

I saw the funniest commercial the other week, the only thing was I don’t believe it was supposed to be funny.

It was one of those five-minute, 3 O’Clock in the morning spots for a bathroom de-mister product called “Fog-off!”

Said really quickly it was enough to bring a s...

March 15, 2016

When I first work with my clients, I give them a very special gift.

A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago.

It’s a beautiful piece of all white, real estate space where one can inform the thousands of passing cars as to why everyo...

February 10, 2016

I had two fantastic demonstrations of customer service this week, both left a huge impression on me.

Customer service numero one:

The first happened in Lake Forest last weekend. Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off o...

January 23, 2016

When I do my branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in concurrence, and a couple...

August 22, 2015

Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.”

 The open space echoed with a collective gosp. Heads swung up from a selection of P...

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July 8, 2016